BrightLocal alternative compared honestly
BrightLocal is a local SEO platform that you or your team work in, with a managed SEO service sold alongside it. MapBoost is a managed service only: our team runs your Google Business Profile for you, at a published price.
These are different kinds of product, so this page says where BrightLocal is the better fit as well as where MapBoost is. To see more BrightLocal competitors side by side, read the list of BrightLocal alternatives.
India: ₹2,499* per location per monthEurope: €49 per location per month (or €39 billed yearly) + VAT where applicableRest of the world: $49 per location per month (or $39 billed yearly)
Which one fits you?
Decide by who will do the work. That is the real difference between the two.
Where BrightLocal is the better fit
BrightLocal suits marketers and agencies who want a broad platform to run local SEO themselves across many locations. If you have a person or a team who will use a platform and do that work, it sells exactly that, with plans priced by number of locations.
You want to choose your own level of help. BrightLocal sells platform access, a managed SEO service and custom API work, so one vendor covers all three.
You only need the tools. BrightLocal's one-location Track plan was listed at $41 USD / mo billed monthly, or $369 billed annually ($31 / mo), read on 14 October 2026. In US dollars that is below MapBoost's dollar price, so it can cost less if someone on your side will use it.
You already know the platform you want and are happy to pay in US dollars.
Where MapBoost is the better fit
You own a local business and want the Google Business Profile looked after, not another tool to learn. Our team does the weekly work.
You want one published price before you talk to anyone, billed in rupees with a GST invoice in India.
You are a freelancer or an agency who wants to resell finished work under your own brand.
For agencies and freelancers: White-label: your brand on every report; our team does the work.
BrightLocal and MapBoost side by side
BrightLocal column as listed on brightlocal.com/pricing, read on 14 October 2026. MapBoost column from our own service.
What does BrightLocal cost?
BrightLocal prices each plan by the number of locations. These are its own figures for one location, as listed on its pricing page. Each row shows the date we checked it, and the citation service is sold separately.
| Plan | Price as listed | Checked | Notes |
|---|---|---|---|
| Track | $41 USD / mo billed monthly, or $369 billed annually ($31 / mo) | 14 October 2026 | 1 location. “Keep your business details accurate everywhere.” |
| Manage | $54 USD / mo billed monthly, or $485 billed annually ($40 / mo) | 14 October 2026 | 1 location. “Build trust and attract more customers.” |
| Grow | $65 USD / mo billed monthly, or $584 billed annually ($49 / mo) | 14 October 2026 | 1 location. Prices rise with the number of locations. |
| 250+ locations | Price on request | 14 October 2026 | All plans. |
| Citation Builder | From $3.20 per site | 14 October 2026 | Pay as you go. |
Who are BrightLocal's competitors?
BrightLocal competes with other local SEO platforms, listing services and managed services. We compare them one by one on what each publishes. Start with the full BrightLocal alternatives page, or open a head-to-head: Localo, Whitespark, Moz Local, Semrush Local, Merchynt and Grexa.
Where we read this
BrightLocal's plans, prices, managed service and listings offer come from brightlocal.com/pricing, read on 14 October 2026. BrightLocal can change its plans at any time, so check its pricing page before you buy. MapBoost's own price comes from our pricing page.
Frequently asked questions
How much does BrightLocal cost?
The table on this page shows BrightLocal's plans for one location as listed on its pricing page, each with the date we checked it (14 October 2026 when we last read the page), in US dollars, billed monthly or annually. Prices rise with the number of locations, so check brightlocal.com before you decide. MapBoost's price is published too.
What is BrightLocal used for?
BrightLocal says on its pricing page, as read on 14 October 2026, that it offers everything from self-serve platform access to managed SEO and custom API work. MapBoost is a managed service only: our team does the work on your Google Business Profile for you, and there is no platform for you to learn.
Does BrightLocal offer a managed service too?
Yes. Its pricing page lists a Managed SEO Service run by its own experts, without a published price when we checked on 14 October 2026. MapBoost's price is published, so you know what you will pay before you ask for anything. India: ₹2,499* per location per month. Europe: €49 per location per month + VAT where applicable. Rest of the world: $49 per location per month.
Does BrightLocal build directory listings, and does MapBoost?
BrightLocal's pricing page, as read on 14 October 2026, lists: “Citation Builder for directory listings, paid per site”. At MapBoost, directory listings are an add-on done by our team, priced on a call, and kept in step with your Google profile through directory listings.
Who is MapBoost the right BrightLocal alternative for?
It suits a business owner or an agency that wants the Google Business Profile work finished, not a platform to work in. Our team does the weekly work and a short report reaches you on WhatsApp. If you have staff who want to operate software across many tools, a platform may fit better. See who MapBoost is for.
Can I move from BrightLocal to MapBoost without changing my Google profile?
Yes. The profile belongs to you on Google, so there is nothing to export or rebuild. You add MapBoost as a manager, you stay the owner and you can remove our access anytime. Start with the free audit, which shows what the profile needs and carries no obligation. Request a free audit.
Is MapBoost a full local SEO suite like BrightLocal's plans?
No. MapBoost looks after your Google Business Profile: reviews, posts, photos, profile upkeep, rank checks and AI search visibility. BrightLocal's pricing page, as listed on the date shown in the table, names plans called Track, Manage and Grow. Google Ads for your Business Profile is available as an add-on; ad spend is paid to Google separately. We don't run social media ads. See the full service list.
How does MapBoost pricing work for several locations, compared with BrightLocal?
The table on this page notes that BrightLocal's prices rise with the number of locations, as listed on the date shown. MapBoost charges per location, and each location gets the full service. One Google profile is one location. India: ₹2,499* per location per month. Europe: €49 per location per month + VAT where applicable. Rest of the world: $49 per location per month. Details are on the pricing page.
Do I pay in rupees with a GST invoice at MapBoost, unlike BrightLocal's dollar plans?
In India, yes: MapBoost bills in rupees, monthly in advance, and a GST invoice is emailed every month. India: ₹2,499* per location per month. Europe: €49 per location per month + VAT where applicable. Rest of the world: $49 per location per month. BrightLocal's plans, as listed on its pricing page on the date shown in the table, are in US dollars. See billing questions answered.
How would an agency that uses BrightLocal for clients add MapBoost?
An agency can resell MapBoost's managed service under its own brand. Our team does the work. Pro, with white-label included: India: get a call. Europe: €169 a month, or €149 billed yearly; up to 5 profiles; €29 each extra; + VAT where applicable. Rest of the world: $169 a month, or $149 billed yearly; up to 5 profiles; $29 each extra. The agency keeps the client and the margin. Read the agencies page.
How do I decide between BrightLocal and MapBoost for my business?
Decide who does the work and how you want to pay. Software suits teams with time to operate it. A managed service suits owners who want the profile handled. Check BrightLocal's own pricing page for its current prices, then get our free audit to see what your profile needs. Get the free audit.
When is BrightLocal a better choice than MapBoost?
BrightLocal is the better choice when someone on your side will run local SEO tools every week and you want a platform with plans priced by number of locations. It also fits if you prefer to buy platform access, managed SEO or API work from one vendor. MapBoost fits owners who want the work done. See who MapBoost is for.
Who are BrightLocal's competitors?
BrightLocal competes with other local SEO platforms, listing services and managed services. Localo, Semrush Local, Moz Local, Whitespark and Merchynt are shown next to it, each with its own published facts and the date we read them. MapBoost is the managed option on that list. We do not rank them. Read the BrightLocal alternatives page.
Can I use BrightLocal and MapBoost together?
Yes. MapBoost works on your Google Business Profile as a manager and does not need you to change or cancel any other software you pay for. Whether you need both comes down to who will use the platform. If nobody on your side will, our team can do the profile work for you. Start with the free audit.
*Plus GST (India)