Free audit
For real estate agents

Local SEO for real estate, starting with your Google profile

Buyers and tenants check an agent on Google before they share their number: the office location, the localities covered, the RERA registration and what earlier clients wrote. Local SEO for real estate agents starts with that profile, kept accurate and answered. Our team runs it for you every week.

India: ₹2,499* per location per monthEurope: €49 per location per month (or €39 billed yearly) + VAT where applicableRest of the world: $49 per location per month (or $39 billed yearly)

Done by our team. Replies are written in your voice. Negative reviews are handled by a person on our team. See pricing

A real estate agent showing a bright empty apartment to a young couple
Searched most
49,500
searches a month in India for "property dealer near me"
What you notice

What changes for your real estate office

Our team does the work. These are the changes you notice.

Buyers and sellers nearby see the localities you cover and a correct office address and phone number.

Reviews from clients get a thoughtful reply, in your voice.

Office photos and a clear list of services help people trust the name before they visit.

A weekly post can share a new listing area or open-house timing, kept factual.

How MapBoost runs it for you

Your first week with MapBoost

You answer a few questions. Our team does the rest, before the weekly work starts.

  1. 1
    We learn your brand voiceThe voice we would set for a real estate office: honest and patient, plain words, names the locality, never pressures a buyer. Every reply and post is written in it.
  2. 2
    We set your "never say" listThings you do not offer and competitor names stay out of everything we write. For a real estate office, for example: "Home loan approval", "Property valuation reports", "Another agency's name".
  3. 3
    We pick your keyword setWe choose the searches your customers really type, such as "property dealer near me", and build your profile around them.
  4. 4
    We tag your photos by topicEach photo gets a topic tag, such as the office front and signboard, so buyers know you have a real address or the team, with names, so each post gets the right one.
  5. 5
    We fix categories, services, hours and the booking or call buttonReal estate agency is set as the main category, your services are listed, your hours are corrected and the booking or call button points to the right place.
Keywords

Your keyword universe

Six example searches for a real estate office, with how often people in India type them each month.

  • property dealer near me49,500 searches a month
  • real estate agent near me33,100 searches a month
  • real estate near me27,100 searches a month
  • local seo for real estate70 searches a month
  • local seo for real estate agents20 searches a month
  • google my business for real estate20 searches a month

Five kinds of search we cover

Customers find a real estate office in five kinds of search. Your universe has words from all five. Example

  • Service + "near me"

    People who want it now and let Google pick what is closest.

    • property dealer near me
    • real estate agent near me
    • real estate near me
  • Service + your area

    The area or nearby road, the way people name where they are.

    • property dealer in [your area]
    • flats for rent near [nearby road]
  • Spellings and variants

    The other words and spellings people use for the same thing.

    • property dealer, estate agent and realtor
    • flat and apartment
    • rent and lease
  • Intent words

    Words that show someone is ready to act: booking, coaching, for kids, open now.

    • 2bhk flat for rent
    • plot for sale
    • resale property consultant
  • Your name + area

    People who already know you and search for you by name.

    • [your office name] [your area]
  • We pick 2 to 10 keywords for each business, from the searches your customers really make.
  • We check them every week from 5 points around you.
  • Priority keywords get extra attention.
  • We build your categories, services and description around them.
  • Your keywords are worked into your review replies and posts.
Google posts

How we create your posts

Our team plans the topics for your real estate office, then writes each post around one service and one place.

Topic plan for a real estate office Example

  • Buying, selling and renting35%
  • Areas we cover30%
  • Site visits and open house days20%
  • Office timings15%

An example weighting. Your own plan is set for your business.

What goes into every post

  • A topic plan for each business. The mix is set for your real estate office; the example beside this list shows one.
  • One service per post, always named, never generic. For a real estate office, for example flat rentals or resale property.
  • One locality per post, rotated, to win searches such as "flat rentals near [your area]".
  • A Book or Call button on posts.
  • A photo matched to the post's topic.
  • Only facts you have confirmed. No invented offers, prices or superlatives.
  • A person on our team approves every post. Nothing goes live until it is approved.
  • The posting rhythm is set for each business: at least weekly, and some clients post every 2 days.

Four example posts Example

Services we offer

Buying, selling and renting: the services our office handles

Areas we cover

The localities we cover and what we know about each

Office timings

Office timings and how to book a site visit

Open house days

Open house days: how to visit a listing with us

The weekly loop

How we keep optimising

Our team repeats the same loop on your real estate office's profile, so it keeps improving where it is weakest.

  1. 1
    We check every keywordWe check the rank of every keyword, such as "property dealer near me", from 5 points around you.
  2. 2
    We find the weak spotWe find the keyword or the area where your profile is weakest.
  3. 3
    We adjustWe adjust the topics and localities of the next posts, and your categories, services and description.
  4. 4
    We refresh monthlyWe add photos every month and set holiday hours, for example: Diwali, Akshaya Tritiya and weekend site visits.
  5. 5
    We reportYou get a report on WhatsApp every week.
Included in the weekly work

Beyond the basics

  • Holiday and special hours, set before diwali, Akshaya Tritiya and weekend site visits
  • New services added to your profile from your own data
  • The right photo matched to each post's topic
  • Negative reviews handled by a person on our team
  • A weekly report on WhatsApp
  • Daily updates in your own channel: WhatsApp, Slack or Google Chat
Work and result

How it helps

What our team doesWhat it changes
Learns your brand voice and your "never say" listReplies and posts sound like you, and nothing you do not offer ever appears.
Picks and checks your keywords every weekYou know where the real estate office stands for the searches that bring customers.
Fixes categories, services, hours and the booking or call buttonPeople find the right service and an easy way to call or book.
Publishes Google posts at least weekly and adds photos every monthThe profile of the real estate office always looks open and current.
Replies to reviews; a person handles every negative oneEvery review gets an answer, and a complaint gets a careful one.
Sends a weekly report on WhatsAppYou see calls, directions and views without opening anything.
What customers search

What your customers type into Google

In India, more people search for a "property dealer near me" than a "real estate agent near me", so both words belong on your profile. On the owner side, agents search for local SEO and for the Google Business Profile by name.

property dealer near mereal estate agent near mereal estate near me
Searches by customers, average per month in India
SearchSearches a month
property dealer near me49,500
real estate agent near me33,100
real estate near me27,100
Searches by owners looking for help, average per month in India
SearchSearches a month
local seo for real estate70
local seo for real estate agents20
google my business for real estate20
google business profile for real estate agents20
What a strong profile needs

The checklist for real estate agents

For real estate agents, from the profiles that rank and the reviews their customers leave.

Categories

  • Real estate agency main
  • Real estate agent
  • Real estate consultant
  • Commercial real estate agency
  • Property management company
  • Real estate appraiser

Over half of the most-reviewed real estate listings we checked in Bengaluru and Delhi NCR use Real estate agency as the main category. The additions describe the kind of work: Real estate consultant, Commercial real estate agency for offices and shops, and Property management company for those who look after rentals.

Attributes

  • Online appointments, if you take video calls or virtual site visits
  • Appointment required, if walk-ins are not seen
  • Onsite services
  • Wheelchair-accessible entrance where true
  • Women-owned, if it is

Photos

  • The office front and signboard, so buyers know you have a real address
  • The team, with names
  • Inside the office, where clients sit
  • Properties you are allowed to show, with the owner's permission

What reviews talk about

  • A smooth process from search to registration
  • Help with registration and documents
  • The relationship manager's responsiveness
  • Plots, flats and office space bought or rented
  • Rental agreements and finding tenants
  • Clear communication, and help with bank loans

Profile checklist

  1. Use Real estate agency as the main category, and add Commercial real estate agency or Property management company only for work you do regularly.
  2. If you are registered under RERA, put the registration number in the description, since buyers look for it.
  3. Name the localities and projects you work in, in the description and services, in the words buyers use.
  4. List services separately, such as resale, new projects, rentals, commercial leasing, documentation and loan help.
  5. Show office hours and whether site visits need an appointment, and give a number that is answered on weekends, when many site visits happen.
  6. Keep the agency name on Google the same as the board, with no project names or "best" added to it.
  7. Ask every client for a review after registration or move-in, the same way each time.
What our team does each week

Your weekly real estate agents routine

The work is done for you. You do not need to do anything yourself.

  • Check where the agency ranks for "property dealer near me", "real estate agent near me" and your main localities from several points across the areas you cover.
  • Reply to every new review in your voice, thanking clients by first name and answering complaints about delays or charges without disclosing deal details. Negative reviews are handled by a person on our team.
  • Keep office hours, localities, services, RERA details and attributes correct.
  • Add fresh photos every month, of the office and the team, and straight away when they change.
  • Send you a short weekly update on WhatsApp with calls, direction requests and profile views, and the trend over time.
Example

What it looks like on a real estate office's profile

An illustrative review with our reply, and a sample weekly Google post, written for real estate agents. Replies are written in your voice. Negative reviews are handled by a person on our team.

Why do buyers check an agent on Google first?

A buyer who has seen a listing on a portal, or got a number from a hoarding, usually searches the agency’s name before calling. They want to know there is a real office, how long it has been around and what other clients said. Portals and paid leads get the attention, but this last check decides whether those leads ever call.

Property dealer or real estate agent?

Buyers in India use both words, and more of them search for a property dealer than a real estate agent. Use both naturally in the description and services. The same goes for localities: buyers search by sector, layout or neighbourhood names, so naming the areas you work in is how Google learns where you are relevant.

RERA and trust

Agents who facilitate sales of registered projects have to register with their state’s real estate regulatory authority. Showing your registration number on the profile is a quiet, factual signal of trust. Check your state authority’s rules on how the number must appear in advertising.

What clients write about agents

In the real estate listings we checked, reviews most often praise a smooth process, help with registration and a responsive relationship manager. A reply that thanks a client by first name, or answers a complaint plainly, is read by every buyer who checks you next.

Weekends are when buyers look

Many buyers can only visit sites and offices at weekends, and that is when they call. A profile that shows the office closed on Sunday, or a number that rings out on Saturday, loses the buyer at the moment they were ready. Keep weekend hours accurate, and keep the number on the profile one that is answered.

Questions real estate agents owners ask

What does local SEO for a real estate agent include?

A complete Google profile with the right category, the localities and services you cover, your RERA registration where it applies, office photos and replies to every review. Portals and ads are separate and we do not run them. Our team keeps the profile current every week through local SEO.

Should I put my RERA number on my Google profile?

If you are registered as an agent under RERA, adding the number to the description is a simple way to show buyers you are registered. Rules differ by state, so check your state authority's current requirements for advertising. Our team adds it only once you confirm it, within profile upkeep.

Can I list the projects I sell on my Google profile?

You can describe the projects and localities you work in. Keep the business name as your agency's name, and do not make a profile for each project unless the project has its own office and staff. Our team writes these descriptions plainly through Google profile optimization.

Can I do local SEO for my real estate office myself?

Yes, if you have regular hours for it. Many agents are out on site visits all day, so photos, hours and replies go stale. Our team does the same work for you, so the profile is right whenever a buyer looks. A free audit shows what is missing first.

What does local SEO for a real estate office cost?

India: ₹2,499* per location per month. Europe: €49 per location per month + VAT where applicable. Rest of the world: $49 per location per month. That is the price for each office. An agency with several offices pays per location, and each location gets the full service. Billing is monthly, in advance, and you can cancel anytime. See the pricing page, or start with the free audit to see what your profile is missing.

Is local SEO worth it for real estate when portals and ads bring leads?

Yes, because a buyer who sees a listing or a hoarding usually searches the agency's name before calling. If the Google profile is wrong or unanswered, that last check can lose the lead. Our team keeps it right. See what MapBoost does for the full list.

Should a real estate profile say property dealer or real estate agent?

Both, used naturally in the description and services. Buyers in India use both words, and more of them search for a property dealer than a real estate agent. Our team also names the localities and projects you work in, in the words buyers use, as part of local SEO.

Which Google category suits a property dealer in India?

Real estate agency is the common main category. Real estate consultant, Commercial real estate agency and Property management company are additions for the kind of work you do regularly. Our team picks categories from your own details, and a free audit shows whether yours are right.

Can a real estate agent with several offices have one profile per office?

Yes. Google works on one profile per location, so each office with its own address and staff has its own profile. Each location gets the full service at the per-location price. See pricing and billing for how multiple locations are billed.

How should a real estate agent reply to a review about delays or charges?

Plainly and politely, without disclosing any deal details, and with an invitation to call the office. Replies are written in your voice. Negative reviews are handled by a person on our team. Every buyer who checks you next reads those replies. See our review management.

Should a property dealer's Google profile show weekend hours?

Yes, accurately. Many buyers can only visit at weekends, and a profile that shows the office closed on Sunday loses them when they are ready. Our team keeps hours, holiday hours and the phone number correct as part of profile upkeep.

Which photos should a real estate agent's Google profile show?

The office front and signboard, the team with names, and inside the office where clients sit, so buyers know you have a real address. Properties appear only with the owner's permission. Our team adds fresh photos every month through photo management.

*Plus GST (India)

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