Free local SEO audit
A free local SEO audit checks your Google Business Profile, the listing people see on Google Maps and Search, and tells you what is holding it back. You get a score, a pass or fail on each check, your nearby competitors side by side, and the fixes that matter most, on screen.
No card. We send a one-time code to your phone on WhatsApp or by text message, so we know the business is yours.
- A score for your Google profile
- A pass or fail on each check
- Nearby competitors, side by side
- The fixes that matter most, in order
- A copy to save as a PDF
What does a local SEO audit check?
For a local business, local SEO starts with the Google Business Profile. The audit looks at the parts of it that decide whether you are found and chosen.
| Check | Why it matters |
|---|---|
| Rating and review count | Reviews are part of how Google judges prominence, and the first thing a customer reads. |
| Photos | A profile with few photos looks closed or new. Customers compare photos before they call. |
| Opening hours | Missing or wrong hours send people to a closed door, and Google shows "Open now" only when hours are set. |
| Website and phone number | The two buttons most customers press. If either is missing, the call goes to a competitor. |
| Primary category | The strongest signal of what your business is, and which searches it can appear for. |
| Business status | A profile marked closed, or not verified, does not compete at all. |
| Nearby competitors | Your profile side by side with businesses of your type around you, on the same checks. |
How does the free audit work?
Find your business
Type its name or paste its Google Maps link, then add your name and phone.
Confirm with a code
A one-time code arrives on WhatsApp or by text message.
Read your report
It appears on the page. Keep it, ask for a call, or start the managed service.
What the audit does not cover
It is a check of your Google Business Profile, not a crawl of your website or a backlink report. For a local business that is where most customers find you, so it is the right place to start. When you want the work done, our team runs the profile every week: see the local SEO service.
Frequently asked questions
What is a free local SEO audit?
It is a free check of how well your business is set up to be found on Google Maps and local Search. Ours looks at your Google Business Profile: rating and reviews, photos, hours, website and phone, primary category and status, with nearby competitors side by side. You can run your free audit in about a minute.
Is the local SEO audit really free?
Yes. It costs nothing, needs no card and puts you under no obligation to buy. We confirm the business is yours with a one-time code, then show the report on the page. If you want the work done afterwards, our team can do it, but that is your choice. See the pricing page when you are ready.
What do I need to run a local SEO audit?
Your business name or its Google Maps link, your name, a phone number for a one-time code and, if you like, an email. The business must have a Google Business Profile; if it does not have one yet, start with our guide to creating a Google Business Profile.
Does the free audit check my website SEO?
No. The free audit checks your Google Business Profile, not your website pages or backlinks. For a local business, the profile is usually where customers find you, call you and get directions, so it is the right place to start. Our team's work on the profile is described in the local SEO service.
How is a local SEO audit different from a Google Business Profile audit?
For a local business they overlap almost entirely, because local SEO starts with the profile. A full agency audit may add your website and listings on other directories. Ours stays on the profile and nearby competitors, which is where most local customers decide. Directory listings are an add-on: see directory listings.
How long does the free local SEO audit take?
About a minute to fill in, and the report appears on the page within seconds of entering your code. If it cannot be built on the spot, it reaches you on WhatsApp shortly after. You can save it as a PDF from your browser. Read more on the free audit page.
Can I audit a competitor's Google profile?
The audit is for your own business: we confirm it with a one-time code to your phone. Your report already places you side by side with nearby businesses of your type, on the same checks, so you can see how you compare without auditing anyone else. Learn how ranking on Google Maps works.
What should I fix first after a local SEO audit?
Start with the fixes the report lists first, usually missing hours, a wrong primary category, too few photos or unanswered reviews. Each is quick to fix and visible to customers straight away. If you would rather not do it yourself, our team fixes it and keeps it right every week: see profile optimization.
Will you share my details after the audit?
No. We do not sell your data. Your name, phone and email stay with the MapBoost team and are used to contact you about the audit. Google is searched for your business and its competitors to build the report, but your contact details are never sent to Google. Read the privacy policy.
Can agencies run a local SEO audit for a prospect?
An agency can ask us for an audit of a prospective client's profile and use it to open the conversation, then resell our managed service under its own brand. White-label: your brand on every report; our team does the work. See how it works on the agency page.